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PROUDLY Soft & Absorbent vs up & up SuperAbsorb: which diaper wins?

A side-by-side look at how PROUDLY and up & up stack up on our Hive Score, real cost per change, and the features parents ask about most.

The short version

  • up & up SuperAbsorb scores higher overall — 8.4/10 vs 6.8/10, a 1.6-point edge.
  • up & up SuperAbsorb costs less per change — $0.18 vs $0.34, about $0.16 cheaper each diaper.
  • Only PROUDLY Soft & Absorbent is eco-friendly.
SpecPROUDLY Soft & AbsorbentPROUDLY Soft & Absorbentup & up SuperAbsorbup & up SuperAbsorb
Hive Score6.8/108.4/10
Price / unit$0.34$0.18
Best forRegularRegular
HypoallergenicYesYes
Sensitive skinYesYes
Eco-friendlyYesNo
Fragrance-freeNoYes
Chlorine-freeYesYes
Wetness indicatorYesYes
Blowout protectionNoYes