PROUDLY Soft & Absorbent vs up & up SuperAbsorb: which diaper wins?
A side-by-side look at how PROUDLY and up & up stack up on our Hive Score, real cost per change, and the features parents ask about most.
The short version
- up & up SuperAbsorb scores higher overall — 4.2 vs 3.4, a 0.8-point edge.
- up & up SuperAbsorb costs less per change — $0.21 vs $0.34, about $0.13 cheaper each diaper.
- Only PROUDLY Soft & Absorbent is eco-friendly.
| Spec | PROUDLY Soft & Absorbent | up & up SuperAbsorb |
|---|---|---|
| Hive Score | 3.4 | 4.2 |
| Price / diaper | $0.34 | $0.21 |
| Best for | Regular | Regular |
| Hypoallergenic | Yes | Yes |
| Sensitive skin | Yes | Yes |
| Eco-friendly | Yes | No |
| Fragrance-free | No | Yes |
| Chlorine-free | Yes | Yes |
| Wetness indicator | Yes | Yes |
| Blowout protection | No | Yes |


